A New Dimension in Automotive Design: Amalgam Collection Partners With

Amalgam Collection, makers of the finest model cars in the world, and Automobilist, producers of fine art posters of inspiring moments in motoring history, have joined in partnership
Automobilist will sell Amalgam models on their website, making Amalgam the first non-Automobilist product on the brand’s e-store
Both brands already sell complementary products across the worlds of Formula 1, the 24 Hours of Le Mans and other historic races
This partnership paves the way for exciting future collaborations as both companies are deeply embedded in the automotive and motorsport industries

Amalgam, renowned manufacturers of the world’s most beautiful large-scale model cars, and Automobilist, producers of fine art posters of inspiring moments in motoring history, have come together to celebrate all things automotive. In a partnership that allows collectors to own a scaled version of a famous racing car, displayed alongside artwork of an historic moment in the life of that car, Automobilist will be hosting on their store a special selection from Amalgam’s collection of scaled offerings.

Current complementary products already exist across the worlds of Formula 1, the 24 Hours of Le Mans and other historic races, such as the Mille Miglia and the Targa Florio, but the true excitement lies in our future collaborations. There is a lot of potential in prospective offerings with another firm possessing a matching desire for perfection, driven by a shared passion for iconic cars that brings a powerful authenticity to the motivation behind a piece.

Both brands are constantly looking for new synergies and innovations, especially with partners possessing a matching desire for perfection, driven by a shared passion for iconic cars. For Automobilist, the new partnership allows expansion of its product portfolio beyond fine arts and design posters, and Amalgam’s scale models will become the first non-Automobilist offering to find its way onto the brand’s e-store.

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Notes for editors:

ABOUT AMALGAM

Amalgam Collection fashions peerless examples of the world’s most famous and coveted cars at scale. Originally founded in 1985, Amalgam focused on creating fine architectural models for the leading British and German architects of the day, particularly Foster & Partners. It also offered product prototyping services, notably creating parts for the very first Dyson vacuum cleaners. Amalgam has been creating fine model cars since 1995 when it has developed strong and lasting relationships with the world’s most important manufacturers and motorsport teams.

Amalgam models are made using the finest quality casting resins. CAD design, 3D printing and CNC machining are combined with traditional machining and hand working techniques to create the world’s most precise, accurate and faithfully detailed models. It can take over 4000 hours to develop a 1:8 scale prototype. Amalgam adopts a no expense spared policy in producing its models, continually striving to reach new levels of craftsmanship, and to create masterpieces of model-making art with enduring value.

www.amalgamcollection.com

Contacts

Director of Brand and Business Development: Sandy Copeman sandy.copeman@amalgam.com

PR & Media Enquiries: marketing@amalgam.com

Business and Sales Enquiries: enquiries@amalgam.com

ABOUT AUTOMOBILIST

Automobilist has a complementary outlook, aiming to re-energise inspiring motor racing moments using artistry and technology to create premium artworks in partnership with iconic motorsports personalities and brands. What began as a concept in the early 2010s has become a powerhouse in automotive art. The innovative technique used to produce the artworks combines computer-generated imagery and photography to recreate history in a single frame. Today, the company has partnerships with countless flagship brands in the motor industry and motor sport world. The new partnership with Amalgam is part of Automobilist’s ultimate vision to create a comprehensive hub that serves as a one-stop online shop for motoring enthusiasts to satisfy their automotive needs and interests.

www.automobilist.com