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Reminiscing in the absence of Geneva

Iconic Car Anniversaries

Though the Geneva International Motor Show may not be taking place in its accustomed location or at its established time of year in 2023, several iconic cars unveiled in previous years are reaching landmark anniversaries this month. We reminisce about some of the most exciting car launches in recent years at the Salon of Automotive Excellence.

Ferrari LaFerrari at 1:18 scale

Ferrari LaFerrari

Ten years since the Ferrari hybrid debuted

Ten years ago at Geneva, the LaFerrari was unveiled as the ultimate car in Maranello's range, pushing the boundaries of road car technology. To celebrate this milestone, we're delighted to reveal that we are currently developing a 1:18 scale model of the LaFerrari coupe to offer alongside our existing offering at 1:8 scale. Register your interest to be amongst the first to know when 1:18 scale models of the LaFerrari are available to order.

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Ferrari 488 Pista at 1:8 scale

Ferrari 488 Pista

Five years of the benchmark V8 engine

Five years ago, Ferrari revealed the 488 Pista at Geneva. Its 3902cc 710bhp V8 engine was the most powerful car to have left Maranello and brought the adrenaline of the track to every road, offering the thrill of absolute control. The Pista, designed by Flavio Manzoni, was a continuation of the track-ready ‘special series’ V8 supercar that stretched back to the 360 Challenge Stradale in 2003, but none of its predecessors represented such a titanic leap in performance. The V8 became the new benchmark not only for turbo-charged power units, but for all engines.

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McLaren Senna at 1:8 scale

McLaren Senna

Five years of the most extreme McLaren

Inspired by one of McLaren’s greatest racing drivers, the McLaren Senna was officially unveiled at the Geneva Motor Show five years ago. the staggeringly beautiful McLaren Senna took its place as the third addition in the McLaren Ultimate Series and is dedicated to allowing the driver to be the best they can possibly be, unashamedly without compromise. Only 500 Sennas are to be produced, each delivering savage acceleration: 0-62mph (100km/h) achieved in 2.8 seconds, 0-124mph (200km/h) in 6.8 seconds and 0-186mph (300km/h) in 18.8 seconds. Weighing just 1198 kg and exhibiting an aggressive appearance, the McLaren Senna epitomises the company’s ‘form follows function’ design philosophy.

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Geneva Motor Show

Amalgam at Geneva

Supporting our partners over the years

We are proud to have supported some of the greatest automotive companies appearing at the Geneva International Motor Show over the last couple of decades. From the exclusive hospitality areas of Ferrari and Bugatti to the exhibition spaces of McLaren and Pagani, we have presented beautifully crafted Amalgam models to the thousands that have visited the show. Please enjoy this glance back at previous years.

 Geneva Motor Show

First Seen at Geneva

For over a hundred years, car manufacturers have launched their most important machines and concepts at the Salon de Genève. We have since perfectly replicated some of the most iconic at 1:8 scale.

Jaguar E-type at 1:8 scale

Jaguar E-type

Unveiled in 1961

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Ferrari 288 GTO at 1:8 scale

Ferrari 288 GTO

Revealed in 1984

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Bugatti Chiron at 1:8 scale

Bugatti Chiron

Presented in 2016

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