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Amalgam Introduces the Mercedes-AMG W11 EQ Performance Collection

Bristol, UK, 14th May 2021

The car in which seven-time World Champion Lewis Hamilton set the fastest pole position lap in Formula 1 history, the Mercedes-AMG F1 W11 EQ Performance was conceived to make history: to lead the team to an unparalleled seventh consecutive FIA Formula One Drivers’ and Constructors’ Championship double. Now, following the creation of the season previous season’s W10 at 1:8 and 1:18 scales, the world’s leading model car creators at Amalgam Collection have announced their latest collection, featuring the record-breaking W11 at 1:4, 1:8 and 1:18 scales, presented alongside a 1:1 scale replica of the car’s steering wheel.

Based on Hamilton’s race winning #44 car at the Formula 1 Heineken Grande Prémio de Portugal 2020 at Autódromo Internacional do Algarve on the 25th of October 2020, the stunning art piece in these images precisely replicates every technical detail of the bodywork and sponsor logo on the striking all-black livery, after Mercedes’ public pledge to improve the diversity of the team following the global movement against racism. The 1:8 scale model’s development took over 2500 hours and only concluded once Mercedes themselves were satisfied with the accuracy of representation. Every subsequent model takes over 250 hours to cast, fit, fettle, paint and assemble. The artisans’ meticulous efforts ensured every minute detail was accurately captured; the finished pieces measure over 62cm long (24 inches). Lewis Hamilton and Valtteri Bottas variants will be available at both the 1:8 and 1:18 scales, whilst devotees to George Russell can commission a bespoke model of the #63 driver’s appearance at the Formula 1 Rolex Sakhir Grand Prix 2020. A colossal 1:4 scale variant is now in development owing to demand from sponsors. It makes a phenomenal display piece at 125cm (49 inches) long. Also in development is the 1:1 scale steering wheel, an exact replica of the one used by the drivers. Every steering wheel will feature working buttons, switches and paddles, developed using the original CAD data supplied directly by the team.

Three years in the making, the W11 was the culmination of efforts started in 2017 to improve Mercedes’ traditional struggles in slow corners. The dominant W10 of 2019 was very balanced in all types of corner on the racetrack, and the W11 was an evolution of the knowledge gained in that title winning season. Hamilton dominated the season, equaling Michael Schumacher’s fifteen-year record when he secured his seventh Drivers’ Championship at the Turkish Grand Prix in Round 14. He would in fact finish 124 points ahead of his teammate Bottas, despite not competing in Sakir, a gap that on its own would have placed Hamilton fifth in the Drivers’ Championship. Overall, the W11 earned 13 wins, 12 further podiums, 15 pole positions and 9 fastest laps from just 17 races, scoring 573 points, and giving the Mercedes-AMG Petronas Formula One Team both the Drivers’ and Constructors’ Championship titles for a record seventh consecutive season.

Every W11 model is hand-built and assembled by small teams of craftspeople across the Bristol-based company’s global workshops in collaboration with the Memento Group and with the assistance of the Mercedes-AMG Petronas Formula One Team, who supplied original CAD designs and paint codes. Every model has undergone detailed scrutiny by the team, features a certificate of its authenticity, and is delivered mounted on a carbon fibre or an acrylic base, with a polished metal plaque, covered by an acrylic dust cover.

The full range of W11 models can be found at www.amalgamcollection.com.

Mercedes-AMG W11 EQ Performance at 1:8 Scale 
Mercedes-AMG W11 EQ Performance at 1:8 Scale
Mercedes-AMG W11 EQ Performance at 1:8 Scale Mercedes-AMG W11 EQ Performance at 1:8 Scale
Mercedes-AMG W11 EQ Performance at 1:18 Scale Mercedes-AMG W11 EQ Performance at 1:4 Scale

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High resolution images available here > 

EDITORS' NOTES:

www.amalgamcollection.com

CONTACTS

Director of Brand and Business Development: Sandy Copeman sandy.copeman@amalgam.com

PR & Media Enquiries: pressandmedia@amalgam.com 

Business and Sales Enquiries: enquiries@amalgam.com  

ABOUT AMALGAM COLLECTION AND THEIR HISTORY

  • Amalgam are recognised worldwide as makers of the finest hand-made large-scale models. Their work is unique in its attention to detail, with a focus on creating models that truly capture the style and spirit of each car. They have dedicated all their skill and passion to achieving a level of excellence that raises the impact and value of each finished piece to a level far above anything previously created.
  • For owners of cars they have already modelled at 1:8 in a limited edition, for which the tooling already exists, they offer a tailormade service, customising a model to perfectly match the specification of the real car.
  • For owners of unique very high value cars, Amalgam Collection offer an even bigger 1:5 or 1:4 ‘one-off’ model build from their UK workshops in Bristol, England. They will digitally scan the car wherever it is in the world and take up to a thousand pictures of every detail, allowing them to perfectly and accurately replicate everything at scale. Given the significant number of hours required to develop a unique model the costs are high, so the model is built at a very large scale to maximise the impact and detail, and to deliver the ultimate finished piece.

Amalgam Collection’s design, management and development heart is in England, with extraordinarily skilled and dedicated teams producing the bigger editions in Hungary and China.  They are a multinational, multicultural team of crafts-men and women, dedicated to creating the world’s most precise, beautiful and exclusive models.  Inspired by the F1 teams and iconic luxury car marques of England and Italy that they serve and partner with, they take huge pride in their mission to perfectly capture the designs, and honour the designers, drivers and creators of the automotive art they love.

Originally a partnership of four talented model-makers formed in 1985, from the start Amalgam created finely tuned models for the most important UK and German designers and architects.  Working closely with Norman Foster’s team on the Hong Kong and Shanghai Bank and on the Hong Kong Airport project was a fast, steep learning curve which quickly opened their eyes to subtle aesthetics and refined engineering. Working with such gifted architects their passion and desire to model the very best designs was ignited, which in due course led them to Williams F1 and Adrian Newey who were dominating the F1 championship in 1995, then on to Maranello and to the massively important design heritage of Enzo Ferrari in 1999, and latterly to the works of Pininfarina and Ettore Bugatti.

The seminal performance and luxury  car designers of the early to mid-20th century were obsessed with achieving ever higher speeds, lighter and more powerful engines, more streamlined bodies, an impassioned quest that inevitably resulted in elegant and beautiful solutions as a consequence of stretching the supreme excellence of the craftsmanship and engineering to the very limits of what could be achieved at the time. 

The companies that today bear these iconic names continue to be inspired, and their creativity is still fuelled, by the extraordinary passion and genius of their founders.  Amalgam Collection too find inspiration in the creations of the founders and their companies who continue to design and create automotive artworks.

Recognising the beauty and importance of these designs Amalgam Collection have utterly dedicated their energy and passion to modelling these cars to a level of accuracy, precision and excellence that raises the finished replica to a level far beyond anything previously created.  Amalgam have chosen to work at a scale of 1:8 which is widely acknowledged to be the most satisfying scale to comprehend the entirety of a car’s design at a glance, whilst in addition showing the most minute details.

To create perfect scale replicas of modern cars they use original CAD data supplied by the manufacturer and work closely with the design team to perfect their rendition of the interior and exterior finishes.

With regard to classics, in their quest for supreme accuracy and authenticity Amalgam’s team goes to great lengths to locate the best examples of original cars and digitally scans them to capture the precise shape and proportions of every part of the car including the chassis, engine and drive train. In addition, 600 to 800 photographs of every aspect and detail of each car are shot, to ensure a complete understanding of the finishes and detailing. The resulting models beautifully and precisely capture the entirety of the original and are impossible to discern from a real car in photographs.

Amalgam is the only maker of model cars in the world that can be considered alongside a maker of luxury watches like Richard Mille or Hublot.  In fact, Richard Mille is an Amalgam patron who recognising a shared passion for engineering detail and perfection has commissioned from Amalgam Collection many unique models of his own cars and those he sponsors.  

HOW THE MODELS ARE CREATED

  • The patterns are created using original CAD from the manufacturer, or extraordinarily accurate digital scans and hundreds of photographs of an original classic car.
  • The patterns are used to create silicon rubber moulds that capture every detail.
  • Prototyping resin is used to cast the parts from the silicon moulds.  Around 20 to 30 parts can be cast from each mould and then a new one must be made.
  • Each model is built from thousands of parts: castings, photo-etchings and CNC machined metal components.  
  • Genuine car paints and manufacturer or archive colour references are used to spray the bodywork.
  • It takes between 2,500 and 4,500 hours to develop the tooling for each model.
  • It takes between 250 and 450 hours to cast, fit, fettle, paint and build each model.

Every Amalgam Fine Model Car is made entirely by hand from thousands of parts.  Detailed original CAD data is supplied by the car's manufacturer or the race team of the car to be modelled.  The process of developing each model and creating the master patterns takes between 2,500 and 4,500 hours of skilled work depending on the complexity of the car, with classic cars taking the longest. 

In the case of the classic cars an extremely accurate digital scan is made of the car, and hundreds of photographs of all the details of a carefully selected original car are taken, to ensure complete accuracy and adherence to the authentic finishes and materials. Many parts of the model are machined from metal with the major components hand cast from prototyping resin. Each model is individually assembled by a small team of highly skilled model-makers. In total the time taken to machine, cast, hand fettle, paint, polish and assemble each model is between 250 and 450 hours of highly skilled work depending on the complexity of the car.

The finished model is a very precise scale replica of the original car with every detail perfectly and authentically represented at an 8th of the original size. This is modelling elevated to such a high level that it becomes an art form.

Since 1995 Amalgam have been admired and hugely respected by leading designers and engineers in the European automotive industry, as well as F1 designers, drivers and team principals. Amalgam's models appear on the desks of CEOs and presidents of the world's most important car companies. Due to the extreme accuracy and authenticity of Amalgam's creations, made in small limited editions, they are also much sought after by devoted collectors of fine handmade objects across Europe and in the USA.

 
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